Senior Marketing Director
"You'll own the entire marketing function for a serious AdTech player—building strategy from scratch, leading a team, and directly moving the revenue needle across a complex product that actually matters in the digital advertising ecosystem. If you've scaled B2B SaaS or AdTech demand gen before and want to step into a leadership role where your decisions drive measurable business impact, this is the role where you can do both."
Bitrora is looking for a Senior Marketing Director to lead our marketing organization and shape how we bring our AdTech products to market. This is a senior leadership role reporting to the executive team, responsible for setting marketing strategy, building and mentoring a high-performing team, and driving measurable growth across demand generation, brand, and product marketing. As Senior Marketing Director, you will own the full marketing function. You'll define the go-to-market strategy for our AdTech platform, align marketing efforts with revenue goals, and translate a complex technical product into clear value for advertisers, agencies, and publishers. You will work closely with sales, product, and data teams to ensure marketing contributes directly to pipeline and retention. Responsibilities include: setting and executing the overall marketing strategy and annual plan; owning demand generation and reporting on pipeline, CAC, and ROI; leading brand positioning and messaging for our AdTech offering; managing product marketing, including launches, positioning, and competitive intelligence; building, hiring, and developing the marketing team; managing the marketing budget and vendor relationships; partnering with sales to align on lead handoff and revenue targets; and using data and analytics to continuously improve campaign performance. Requirements: 8+ years of marketing experience with at least 3 in a leadership role, ideally within AdTech, MarTech, or B2B SaaS; a proven track record of building and scaling marketing functions that drive pipeline and revenue; strong understanding of the digital advertising ecosystem (programmatic, DSPs, SSPs, attribution, and measurement is a plus); hands-on experience with demand generation, marketing automation, and analytics tools; excellent communication skills and the ability to translate technical products into clear messaging; and experience managing budgets and leading cross-functional teams. Experience marketing to advertisers, agencies, or publishers is strongly preferred.
